Landed in Yekaterinburg, took off to the podium
Friends, we have great news!
We are conquering not only the skies but also advertising festivals: at the IV season of the "First Regional Advertising Festival" in Yekaterinburg, we took home as many as four awards!
Our champion — the "Smartavia is right here" social PR campaign — won the main award! This project is about genuine, not ostentatious, emotions. It's about lending a helping hand, providing an opportunity, and giving hope. The advertising festival's gold in the "Best Social PR Campaign" nomination is an important recognition that we are moving in the right direction.
And in a new creative category for us, the "Smartavia is right here" PR campaign took bronze for the "Best Collaboration". The socially significant project "Smartavia is right here" is implemented by the airline together with the "Anton Is Right Here" charitable foundation.
We received another silver for the large-scale PR campaign "Values at a High Altitude", which reached over 22 million contacts and generated more than 10 thousand discussions on social media. And a second bronze for the collection — for the "Best Social Integrated Campaign".
We are very proud of our creative victories. This proves that we not only fly confidently but also create projects that stay in people's hearts.
Thank you for your support!